i dont care much; if anything it relieves me of any cradle-robbing guilt. but it's the false advertising, and just another lie piled on the many told. also, while many would have no prob with paying a premium for a hot sub-25 chick, while you may still find her attractive and desire her, i doubt the avg joe would be willing to spend more than the market average for an admitted 40+ milf...unless that, specifically, was their thing. for the broader audience, premium is not the term that comes to mind. ...imho only, and with all due respect to the ug advertisers who fall into the older-milf category.